Development of Anger Reduction Animated Video for Indonesian Car Driver

Abstract

Driving, especially in congested traffic, might trigger anger and this could be calmed down by accepting appropriate advice through animated socialization video. In this paper, we will discuss the development of anger reduction animated video for Indonesian Car Driver based on driver anger scale measurement in Denpasar, Manado, and Padang. In each city, we asked 200 respondents to fill the driver anger scale consist of 100 motorcyclists and 100 car drivers. Therefore, the overall sample was 600 respondents. A mean different analysis with 2.5 (the departure from not angry to angry) was conducted on 14 items of the scale. In general, the mean responses were less than 2.5 or only marginally above 2.5 except for items 3 (other road users keep changing lanes), 9 (a car moving back without looking) and 13 (a truck kicks up gravel to your vehicle). Therefore, we only design the animated socialization videos for these items.