Abstract

The learning process for film production management at SMK Negeri 4 Padang is not optimal, this is due to several problems, namely the availability of learning media only in the form of printed books that students borrow from the school library. This causes students to lack understanding of the learning material and are less motivated to study and causes students' grades to be low according to the data obtained that the students' KKM score is only 42.85%. The aim of this research is to develop valid and practical film production management learning media. The research method used in this research is development research (R&D) with the ADDIE model which consists of 5 stages, namely analysis, development, design, implementation and evaluation at each stage. This research involved 35 class XI Broadcasting students who took part in film production management lessons. The results of this research are in the form of Android-based learning software which can be used as a complement to the learning process, especially in film production management subjects. This product has been tested for its validity level by several material experts and learning media experts and an average validity value of 86.07% was obtained. And the practicality test results from users, namely teachers and students, obtained an average practicality value of 85.02%.

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