Development of android-based counseling media oriented problem solving in sheep livestock groups

Abstract

Goats are commodities that have good development prospects that can play a dual role as dairy producers and meat, but in their operations in farmer groups usually do not take into account the feasibility of their business so that farmers never know whether their business is in a profit or loss position. The price simulation application is expected to be used to calculate business feasibility, which is practical and easy to use. Such conditions encourage to provide counseling about price simulation applications with Android-based smartphone media. The study was conducted to find out (1) describing Android-based electronic counseling products as an interactive media; (2) knowing the farmers’ response to the use of an Android-based smartphone as an interactive media. (3) determine the effect of internal and external factors on the response. This type of research is Research & Development using the 4D model. The sample used was 33 respondents with a purposive random sampling method. Measurement of responses using a questionnaire containing knowledge, attitudes, and skills with analysis using descriptive statistics followed by inferential statistics. Research Results that the response of farmers to the use of smartphones as interactive media is 1,809 and included in the high category. The results of the study show that exogenous variables (i.e. age with a coefficient value of 0.205, education with a coefficient value of 0.293, breeding experience with a coefficient of -0.185, and innovation characteristics with a coefficient value of 0.209) directly influence endogenous variables (response). The educational variable has a significant effect through the innovation characteristic variable with a coefficient value of 0.177. That is, the variable characteristic of innovation as an intervening/intermediary between education to farmers’ responses, while the other variables do not pass through the innovation characteristic variable as an intervening variable.