Development of an Integrated Home-Based Jamu Industry to Improve the Quality of Product Diversification in Yogyakarta: Case study in Kiringan, Bantul

Abstract

This study examines the ways that Kiringan, Bantul, Yogyakarta, is creating an integrated home-based Jamu industry in order to diversify its product offerings and enhance product quality. The product and asset of home-based Jamu industry are still traditional and not diversified enough, which could result in a significant reliance on a single source of income and increase the community’s vulnerability to economic volatility. Total number of producers in this study were 25, and we asked about their knowledge and the understanding of Halal and Good Manufacturing practice (GMP) by using likert-scale. The results showed that 86.96% of the households were aware of the significance of the production staff hygiene system in herbal drink producing facilities, however, in the reality, perception of hygiene among producers is often limited to washing with their hands and water. The finding suggest that the adoption of Halal and Good Manufacturing Practices is critical to the long-term viability of Jamu producers in Kiringan Village. Also, modernizing traditional techniques, expanding market distribution, and promoting sustainable cultivation practice may boost the scalability and quality of Jamu products. This all-encompassing approach guarantees not only ensure the sustainable growth of the Jamu industry but also highlights its potential as a valuable community resource.