Abstract
This article examines the current state of professional competence development focused on promoting physical culture and sport (PCS) participation among students in educational institutions. The role of organizing and disseminating information campaigns to the population by specialists in PCS has been emphasized. This highlights the necessity to form among graduates of secondary educational institutions and first-year university students the competences required to effectively popularize PCS activities. The paper presents the findings of a pedagogical experiment involving graduates from specialized sports classes in secondary education and first-year students at Khmelnytskyi National University enrolled in the "Secondary Education. Physical Education" (014.11) program. The effectiveness of the method of competences formation in the promotion of physical culture and sports among students has been confirmed by the results of the pedagogical experiment, in the process of which a reliable increase in the level of formation of competences among student youth is expected as measured against the National Higher Education Standard for the "Secondary Education. Physical Culture" (014.11) specialty within the bachelor's degree program. Furthermore, a methodological and diagnostic toolkit has been developed. This toolkit can be implemented in the training of student educators (bachelor's level) at pedagogical and other higher education institutions, particularly in courses related to psychology and pedagogy. Additionally, it can be employed in training programs for teachers and coaches working in the field of PCS.
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