Abstract
In recent years Mass Customization has been considered as a proper strategy to provide customers with individualized products with a reasonable price. Meanwhile, the trends of aging population and rapid technological evolution have initiated the interest of healthcare sector to production of customized medical devices. Pursuit of such a strategy can result in introduction of manufacturing operations of customized medical devices inside the hospitals. To this end, an innovative business model is required to facilitate and support such a shift by focusing on both product and service perspectives and hence taking into account an integrated product-service system approach. This paper aims at introducing a PSS-oriented business model to support customized production by hospitals. Moreover, a qualitative analysis of pros and cons of each business model configuration is presented in the paper. Eventually, considering each configuration along with its benefits and challenges, the hospital selects the most proper business model base on its strategy and long-term oriented objectives.
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