Abstract
Product service systems (PSS) have been researched in academia and implemented in industry for more than a decade, and they bring plenty of benefits to various stakeholders, such as: customers, PSS providers, the environment, as well as society. However, the adoption of PSS in industry so far is limited compared to its potentials. One of the reasons leading to this limitation is that PSS design is tricky. So far, there are several methods to design PSS, but each of them has certain limitations. This paper proposes a co-creative framework, which is constructed using the concept of user co-creation. This novel framework allows designers to design PSS effectively in terms of users’ perception of PSS value, design quality and evaluation. The authors also introduce a case study to demonstrate and validate the proposed framework.
Highlights
Since customer acceptance and satisfaction with the product service systems (PSS) is of critical importance to its success and this acceptance strongly depends on the perception of the users of the provided service [14], this paper aims to develop a co-creative framework that allows companies to redesign a PSS in order to improve the design of the PSS in terms of users’ perception of its value, design quality and evaluation and, leading to increasing customer acceptance and, increasing its success
We aim to develop a novel co-creative framework that uses the co-creation of customers, has detailed defined roles, responsibilities and activities of stakeholders throughout the design process and includes a simple and clear PSS representation
The authors propose a co-creative framework for redesigning a PSS
Summary
The demands of customers become more and more diversified, and the business environment becomes more and more competitive This leads to the fact that companies are having a difficult time competing with the conventional business model of selling purely tangible products [1,2]. There is a need for finding new ways to enhance competitiveness, to attract new customers, as well as to keep existing ones This need is fulfilled by incorporating the concept of product service systems (PSS) [3,4,5]. Mulenserv has a PSS called “N-Handbook”, which is a book plus additional services for individuals and enterprises to learn new product development (NPD) at a professional level. ‚ Forms of support ‚ Number of offline lectures ‚ Length of each offline lecture ‚ Availability of online lectures ‚ Length of project practice ‚ Availability of examination and certification ‚ Recommendation for job seeking ‚ Annual update frequency ‚ Number of offline seminars/best practices ‚ Renewal fee for new release ‚ Price of the package Network
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