Abstract
Abstract Lately, the cosmetic and personal care market has been more and more driven toward natural ingredients by the rising consumers' awareness about personal health and safety and their will for safer cosmetics free of harmful chemicals. Preservatives are no exception to the rule: evidence or suspicion of the toxicity of certain synthetic preservatives that have been around for decades pushed the cosmetic industry forward to seek for natural alternatives, as the selection of natural preservatives already available is quite limited. Sourcing active metabolites and developing new natural ingredients are long-term procedures that are thoroughly described in the present paper, via the example of the design of a natural preservative based on the Santolina chamaecyparissus extract, and of the assessments of its preservative effectiveness.
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