Abstract
Competitiveness is one of the key characteristics for any commercial enterprise. This parameter is determined by many indicators and factors. At the same time, the most important condition for competitive advantages is the efficiency of various processes. The purpose of the work was to develop a model for increasing the competitiveness of enterprises in the forest industry. To achieve it, a set of tasks was solved using traditional research methods (static analysis, literature analysis, modeling). As a result, the key factors influencing the competitiveness of the timber industry enterprise were identified. These include a variety of resources, the external environment and internal capabilities that determine pricing policy. The paper presents a detailed analysis of these factors and their role in improving the efficiency of the studied objects. It is determined that resource conservation, adaptation and optimization of these factors are key to improving competitiveness. The developed model generalizes the presented approach and, when used, leads to an increase in the competitiveness of timber enterprises.
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