Abstract
ABSTRACT A innovate cashew-based mixed fruit beverage incorporated with prebiotics was elaborated consumer acceptance and expectation were applied to evaluate the product; a possible package for the beverage was survey, using focal group, in order to verify the influence of this on consumer buying intention. Acceptance analyzes were performed in three sessions, along with the focus group technique. The beverage showed the greatest acceptance when mixed with mango or guava. The package chosen as most adequate for the 245 mL single dose had a layout with simple, practical colors, and for the larger volumes the packages was chosen made of glass and the Tetra Pak system, with an open-shut mechanism and 1 L volume. The format and type of package had an impact on the choice, but the decision to buy depended on the price of the final product, and their acceptance.
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