Abstract
<em>Mobile dating apps were created to meet the needs of Millennials, who tend to be more interested in casual relationships than serious dating. Despite their popularity, research has found that dating apps are not being used for their intended purpose. Two studies were conducted to develop and validate a scale for mobile dating app gratifications and to determine how individuals’ behavior varies based on their sought gratifications. Results indicate that there are four primary mobile dating app gratifications (Validation, Entertainment, Relationships, and Hookups) and that they vary between genders. Individuals who seek different gratifications also engage in different behaviors while using the app and achieve different relational outcomes. The study highlights implications for future research and additional use of the Mobile Dating App Gratification Scale.</em>
Highlights
Since the creation of the first dating website in 1994, the stigma surrounding online dating has decreased drastically (Kauflin, 2011)
Given differences identified in sexual behavior and related to behaviors on dating websites, we expect that gender may influence the uses and gratifications sought on Tinder. 1.1.2 Physical Attractiveness The second variable thought to impact Tinder uses and gratifications is self-perceived physical attractiveness
This study examined only the uses and gratifications of one dating app
Summary
2. Method 2.1 Measures Because one limitation of Study One was the low reliability evidenced by the Entertainment factor, additional gratification items were included in Study Two’s survey with the goal of strengthening the Mobile Dating App Gratification Scale. Method 2.1 Measures Because one limitation of Study One was the low reliability evidenced by the Entertainment factor, additional gratification items were included in Study Two’s survey with the goal of strengthening the Mobile Dating App Gratification Scale These new items were measured using five-point Likert-type scales with strongly disagree and strongly agree as anchors. Upon completion of the survey, participants were awarded course credit. A total of 985 participants, ages 18-24 (61.3% female) completed the survey
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
