Abstract
AbstractThis study conceptualizes ecotourism behavior as a multidimensional construct and develops a framework that offers a reliable and valid scale to assess ecotourism behavior; the framework is based on an empirical survey using 3 studies. In Study 1, measurement items are established and refined using a literature review, content analysis, and the fuzzy Delphi method. In Study 2, a research instrument is developed, and its reliability and validity are tested. In Study 3, cross‐validation of this research instrument is employed to assess ecotourism behavior using two populations of ecotourists. A reliable and valid 30‐item scale with a seven‐construct model is developed based on Taiwan's forests and wetlands as ecotourism destinations. This research instrument provides researchers with an invaluable instrument to accurately measure ecotourism behavior and offers a theoretical framework for researchers, decision makers, managers, and tourists in the field of ecotourism; thus, it makes a significant contribution to the literature.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
