Abstract
This article provides a comprehensive examination of the regulatory framework and government efforts in China’s online live streaming industry. It begins by outlining the relevant regulations and policies, encompassing content censorship, licensing requirements, user protection, and advertising regulations. The article then delves into the specific measures taken by the government to regulate content and safeguard user interests, including enhanced content censorship, implementation of licensing and registration systems, reinforcement of cybersecurity and data protection, as well as education and guidance initiatives. Emphasizing the significance of compliance with these regulations for the sustainable development of the industry, the article encourages platforms and content creators to actively cooperate with regulatory authorities and adhere to the provided guidelines, thereby fostering a healthy and thriving online live streaming ecosystem in China.
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