Development and Promotion Strategies of Chinese Agricultural Products in the Context of International Trade: Based on the Perspective of Intellectual Property Protection

Abstract

In today's globalized economy, the means of economic competition between countries has shifted from relying primarily on tariffs and quotas to relying on talent, intellectual property rights and technical standards. The decisiveness and influence of international intellectual property rights on international trade is becoming increasingly obvious. As a big agricultural country, China possesses a large number of special agricultural products and is also a big exporter of agricultural products, so the protection of intellectual property rights of Chinese agricultural products is particularly important. Since the promulgation of the Agreement on Intellectual Property Rights (IPR), the United States will be linked to international trade and intellectual property protection and as a reason to continuously improve the international intellectual property protection standards. At present, China's agricultural products in international trade there are still many difficulties, from the perspective of intellectual property rights, mainly manifested in the lack of protection of agricultural patents, agricultural products, geographical indications. This paper will start from the beginning, with intellectual property protection as the entry point, analyse in the new situation of international trade in China's agricultural products development and promotion strategy.