Abstract
This work examines the development of the laser beam printer (LBP) and optical cards in the context of institutional maturity. A comparative analysis of the development of their respective diffusion trajectories was undertaken. The LBP developed along a successful trajectory coincident with optimal institutional maturity. However, the optical cards were developed in a trajectory which did not coincide with institutional maturity. This work demonstrates that the reason one case was successful and the other failed was a misinterpretation of institutional maturity in the target market for optical cards—the medical and welfare market. This marketplace and its related institutions differ from the consumer goods market because it is conservative and reluctant to accept technological innovation.
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