Abstract

Exhibition design involves many fields, including many disciplines, such as design psychology, visual communication, ergonomics, etc. Therefore, there are many factors to be considered in the design process, that is, to transform ideological intentions, display information and design views into images that can be received visually. Virtual reality technology is a computer simulation technology that can create and experience a virtual world. It uses computers to generate an interactive 3D dynamic scene, and the simulation system of its physical behavior can immerse users in the environment. In this paper, the 3D model is combined with the physical image, and the visual design works are displayed in a virtual way by using Cult3D technology and virtual reality, so that the visual design works and their scene environment to be displayed can be better presented to users in 3D form, and the realism and visual beauty in the process of product browsing experience can be enhanced through humanized interactive design and artistic interface design. In the development process of the three-dimensional display system of visual design works, the cost accounting and the actual operation effect of the system have been considered, which has met the actual needs of users and has certain theoretical and practical value.

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