Abstract
The paper presents a case study of a technology development and commercialisation process in a large Indian company. The organisational structure of the company and the environment in which the case had taken place were presented along with the strategies for implementation. The technology transfer and commercialisation process is discussed within the framework of a systems analysis approach using a technology commercialisation model and the concept of imbedded technology. However, the outcome of the project has not been according to expectations. The reasons found after analysis are inadequate communication and somewhat differing objectives of the different players involved. The need for a strategic view and the scope for exploring the use of information technology tools to minimise the communication barriers is outlined to gain better benefits from such efforts.
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