Year-end Sale % OFF 
Abstract
This paper discusses the creation of a major Web site by a major UK regional morning newspaper, and highlights consequent issues and possibilities which have arisen for the company as it has exploited the new digital medium. These include offering added value to the news product by including different perspectives and opinion; regular updating, and facilitating greater readership interactivity. The financial implications of open Web access are also considered, with the importance of online advertising emphasised. The article concludes that the company are moving away from seeing information as a printed product to its publication in whatever form accrues the most revenue.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
