Abstract
This research aims to identify the positive factors of social media communication that influence tourists' perceptions of destination image. Subsequently, the research has proffered several propositions for the enhancement of destination image through social media platforms. To realize these objectives, the investigation employed a questionnaire-based survey methodology. Data collection encompassed the distribution of 300 questionnaires among university students across the Hanoi region, with analysis conducted employing SPSS 20 software. This study identified Attitude, Advertising Appeal, Content Similarity, Usefulness, Information Accuracy, and Honesty as factors exerting a positive influence on tourists' perceptions of destination image.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Developing The Tourism Destination Image Through Social Media: The Case Of Vietnam
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.