Abstract
The banking sector of Lebanon has witnessed a significant shift in its performance and services provided over the past years in line with the global transformation in information technology. The diffusion of internet in most of financial sectors has driven the banking sector to adapt new technologies and deliver its services electronically through E-banking. This paper highlights the current state of e-banking in Lebanon and analyzes the secondary data of previous literature to develop a SWOT/ TOWS strategic matrix. Policy makers, Bankers and online banking users can benefit from this study for better understanding and application of e-banking in Lebanon. Future studies can extend the literature and show more evident and updated data in terms of strength, weakness, opportunities and threats facing the e-banking sector in Lebanon or compare it to other countries strategies.
Highlights
The world has undergone a primary revolution through the spreading out of the internet and the financial society is one of the most sectors affected by the technological transformation
The banking sector is no exception to this digital deluge
The findings indicate that the modified Technology Acceptance Model (TAM) model is applicable in the Zambian context and that perceived usefulness, ease of use and trust each significantly positively influences attitude to e-banking
Summary
The world has undergone a primary revolution through the spreading out of the internet and the financial society is one of the most sectors affected by the technological transformation. Financial organizations innovate constantly and modernize their marketing strategies in order to assemble the customers’ demands within a confidential environment. Internet technology allows banks to deliver banking regardless time and location through different communication means as websites, mobile networks and automatic teller machines (ATM). Such technological innovations that are used to deliver bank services using electronic communication channels are acknowledged as electronic banking or e-banking (Mwiya et al, 2017)
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