Abstract
ABSTRACTThe development of free, independent, and sustainable news media in Africa is bedevilled by the “brown envelope syndrome,” the widespread practice of accepting money for news coverage. This paper reveals the pernicious effects the brown envelope syndrome has on African journalism and its ability to function as a sustainable, democratic tool for nation-building. To curtail the brown envelope, a model to develop an institutional infrastructure for professional journalism is proposed. The model provides a collaborative framework for media and non-media actors (i.e. government, non-government organisations, and foundations) to strengthen the professionalism of journalism work through: higher education programmes that teach professional values and reveal damaging practices, professional associations that define and advocate journalism values that inform practices, and professional news management that incentivises and rewards best practices.
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