Abstract
Previous research has suggested giving more attention to the quality of precision agricultural technology adoption. By taking the information processing view as the theoretical lens, this study investigates precision agriculture adoption cases from two Chinese agricultural organizations to examine how they achieve high-quality adoption. Interviews, secondary data collection and coding strategies were utilized to collect and analyze the data to identify the development of information processing capabilities. The research findings reveal two pathways for developing information processing capabilities through different information processing controls and networks appropriate for cooperatives (co-ops) and agricultural firms. This study contributes to the agricultural technology adoption literature by extending precision agriculture technology adoption from the adoption rate to adoption quality.
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