Developing organic feed stuff as the main component of broiler chickens’ feed with canvas model in East Java: A Case Study of Analysis on Organic Rice and Corn in Malang and Tulungagung

Abstract

In general, this research aimed to: [1] analyze the market profile and supporting institution regarding the obtainability of productions and demands; [2] investigate the agri-business institution and organization on empowering the organic feed availability especially for the broiler chickens.This research belonged to surveying research through accommodating surveys respectively piloted in Malang and Tulungagung. Therefore, the method for this research referred to survey recruiting 62 respondents in total that was assisted by interview to the main informants, group discussion, and document analysis (converted as secondary data). Moreover, for analyzing the data, the descriptively qualitative and interpretative design was accommodated by means of Business Canvas Model (BCM) approach. By and large, the conclusions of this research were formulated as follows: [1] in accordance with the market profile and supporting institution regarding the availability of productions and demands, the market reinforcement was of necessity in order to advance the productions’ values as well as the farmers’ incomes in supplying the organic feed; and [2] regarding the agri-business institution and organization on providing the broiler chickens with organic feed, the highly serious exertion from all of elements, exclusively all the stakeholders, was of compulsory in addition to empower the progress and success of organic farming. In addition, the management of farmers’ institutions centralizing on production was required to be maintained. Therefore, the collaboration of various farmers’ institutions was of urgency to be reinforced.