Abstract
The following paper deals with the implications of the platform economy for intrapreneurship. It is becoming increasingly difficult for traditional pipeline companies to keep up with the speed of platform companies. They are innovative, agile, and ready for change, while their legacy counterparts are the opposite. In this paper, sources from the platform economy and intrapreneurship are analyzed and evaluated using qualitative research methods. The focus is on the question of what the structure of the platform enterprise must look like for the intrapreneur to unfold his creative potential. The results show that the intrapreneur needs structural autonomy and distinctive communication structures to act successfully. Within these structures moves the intrapreneur, considered an entrepreneur and a central driver for change and innovation. Based on the results, a structural model is derived and visualized, which concretizes the findings.
Highlights
The implementation of innovations in many companies is in crisis
The results indicate that two primary factors are relevant for the success of the intrapreneur within the platform economy
The implications arising from the 'Autonomous Structure' and the 'Communication Structure' provide the ideal framework for intrapreneurs to make the most of their creative potential, innovative spirit, and unconventionality
Summary
The implementation of innovations in many companies is in crisis. Classical organizations have become immune to change and, these businesses will only implement genuine innovations and further developments with great effort. The need for creation and agile implementation is becoming increasingly critical to success, and entrepreneurially minded employees could solve the lack of development (Tewes et al, 2018), the effectiveness of efforts often fizzles out. While traditional companies want to maintain the status quo, the global economy changes due to new, disruptive business models (Tewes, 2018). The platform economy is considered the central business model of the digital economy (Hosseini and Schmidt, 2018; Jaekel, 2017). The platform economy provides the framework for exchanging between customers, producers, and organizations. Even Airbnb, the world's largest accommodation broker, does not own its property (Handelsblatt, 2018)
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