Abstract

ABSTRACT The present study examines the role of community-based ecotourism in developing support for wildlife conservation among local communities residing in and around Jim Corbett Tiger Reserve, India, using social exchange theory and stakeholder theory. Data were collected through primary surveys of local households and analyzed using structural equation modeling (SEM). The findings revealed that perceived community involvement in ecotourism decision-making has an insignificant impact on support for ecotourism and conservation, whereas it has a significantly positive impact on perceived ecotourism benefits and conservation awareness. Furthermore, the findings showed a significantly positive influence of perceived benefits and conservation awareness and an insignificantly negative influence of perceived costs on support for conservation. Thus, the study contributes to the knowledge by establishing structural links between ecotourism and support for conservation. Ecotourism managers should promote involvement in ecotourism decision-making, benefits, and conservation awareness among local communities as a precursor to their support for conservation.

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