Abstract
Perak is the second largest state in Malaysia. Meanwhile, the trend of tourists to Perak has declined. The local government is working with the Ministry of Tourism, Arts and Culture to increase the number of tourists for the Visit Malaysia 2020 program. They focus on campaigning for markets: Europe, Australia, the Middle East, Central and East Asia. Meanwhile, environmental health problems worsen the quality of tourist destinations in Perak. To respond to this program, they are trying to increase a tourist visits by conducting a Silver Tourism promotion campaign that uses English and Chinese as part of its marketing strategy. The aim is to increase the attractiveness of tourists from Europe and China. We recommend paying attention to social influences, environmental awareness, pro-environment behavior, and awareness of pro-environment behavior. By paying attention and building this empathy, it will prepare the application of green marketing strategy.
Highlights
IntroductionThis study responds to the promotion of tourism in Perak heritage theme by the director of the new Tourism Malaysia Perak that will use a new marketing strategy
In 2016, tourist arrivals in Malaysia were 25 million and tourism sector’s contribution to the economy was about RM 62 billion, whereas in 2015 its economic contribution was about RM 55 billion.this study responds to the promotion of tourism in Perak heritage theme by the director of the new Tourism Malaysia Perak that will use a new marketing strategy
The local government is working with the Ministry of Tourism, Arts and Culture to increase the number of tourists for the Visit Malaysia 2020 program
Summary
This study responds to the promotion of tourism in Perak heritage theme by the director of the new Tourism Malaysia Perak that will use a new marketing strategy. He planned to use to greet the Visit Malaysia 2014 (RM, 2013). The activity of burning waste, processing industrial waste and river-pollution exacerbates the negative environmental impact. Economic growth of this country causes air pollution and pollution from agricultural and livestock industries. The effort is in dearer by NGOs to implement conservation programs in Perak
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