Abstract
The article describes the concept of enterprise anti-crisis management, an important component of which is the formation and development of competitive advantages. Due to various factors, enterprise competitive advantages can be internal, which are, being subject to change, completely controlled by management of enterprises, and external – the ones that enterprises cannot quickly deal with. The study analyses the current state of activity of the information and telecommunications enterprises in Ukraine, which results in the determined reasons for a slowdown in development of small and medium-sized telecommunication enterprises (SMEs). The list of services of telecommunication enterprises, amongst which mobile communication services are of the highest demand, is provided. The problems of Ukraine’s mobile communication market development are determined. It is emphasized that enterprises should constantly implement anti-crisis management, which implies the development of telecommunication enterprise competitive advantages. Using the multi-factor correlation-regression analysis, a model of the dependence of net profit on the main types of costs is constructed. Applying the model will enable telecommunication enterprises to predict change in the net profit depending on changes in labour costs and costs of social events, material costs, depreciation and other operating costs, which will contribute to the development of their competitive advantages. The study offers the anti-crisis management mechanism providing timely determination of availability, as well as expediency of development of a competitive advantage, for a telecommunication enterprise.
Highlights
Under today's market conditions, enterprises, in any field of activity, operate under strong competition
The study analyses the current state of activity of the information and telecommunications enterprises in Ukraine, which results in the determined reasons for a slowdown in development of small and medium-sized telecommunication enterprises (SMEs)
It is emphasized that enterprises should constantly implement anticrisis management, which implies the development of telecommunication enterprise competitive advantages
Summary
Under today's market conditions, enterprises, in any field of activity, operate under strong competition. Economists describe anti-crisis management as activities intended for an enterprise to overcome a condition when a threat is posed to the functioning of the enterprise, and the enterprise’s survival is considered as the main objective (Grant, 2003; Korotkova, 2009; Brauer, 2013; Baikovs, Zariņš, 2013; Wahl, Prause, 2013; Jankelová et al, 2018). Such activities are characterised by an intensive and expeditious application of certain measures and methods designed to overcome the critical condition of the enterprise. The focus is placed on the issues of the situation along with the speedy implementation of targeted measures (De Pamphilis, 2010; Sakalas, Virbickaitė, 2011)
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
