Abstract

Hungary is deemed to be one of the economies that has successfully undergone the changes needed to enter the European Union. Despite this, it has been pointed out that Hungarian managers are still lacking in education and training, that there is a lack of innovation, and that there is still a certain resistance to change manifest in the continuance of the ‘black market’ economy. However, it is optimistically expected that the influx of Western managerial practices will soon put this to rights (Agenda 2000). In this paper, we question these assumptions. Firstly, we argue that change is a more complex sociological and historical phenomenon than most organisational writers would have us believe. To illustrate this point, we draw on the work of the social historian Elias, who shows us that macro-societal developments and changes at the micro-level are interrelated. Following Elias, we then examine the nature of change at an institutional level in Hungary, set against the wider historical background that has shaped these changes. Then, drawing on literature and social research into values, we examine the nature of the Hungarian character, showing its development alongside and in tandem with the historical and institutional changes. What we find does not reflect the upbeat representation of the current Hungarian situation. Rather, using the language of Jung, we show that the particular historical changes that have taken place seem to have taken place at two levels, leading to a ‘split’ in Hungarian institutions (of which we consider the economy an example) and which is equally reflected by an ‘alienation’ in the Hungarian character. We question the notion that the practices recently being imported from the West will provide the solutions that the Hungarian economy is looking for. Indeed, there is a possibility that the wholesale importation of such practices may add to the ‘alienated’ nature of Hungarian organisations, and increase the split between the rulers and the ruled, whether we conceive of this at an institutional level, or at the level of the individual psyche. We suggest that, without understanding these deeper issues, the simple importation of Western ideas is unlikely to address the need to implement lasting changes in organisations and to develop competent and creative managers.

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