Abstract
One of the purposes of higher education is to develop qualified personnel to serve the development of local economy. Therefore, college students' service consciousness should be cultivated so as to achieve this goal. It is the need of the advance of local economy and society, the further development of higher education institutions, especially the quality expanding and the sound personality development for college students. The cultivation of students' service consciousness should be carried out in the whole process of higher education and more positive changes should be sought in education mode, teaching plan and internship.
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