Abstract
This research was conducted in color crackers industry in Indonesia. Color crackers are snacks colored in red and white, found as additional in many Indonesian traditional foods. The used traditional business strategies are not appropriate for the market condition in the industrial 4.0 era. The aim of this study is to develop business strategies in this market condition. This research was conducted in several steps using SWOT Analysis, weighting assessment for SWOT questions, Internal Factor Analysis Summary, External Factor Analysis Summary, and Creating SWOT Matrix. Data were collected through interviews and questionnaires with internal and external stakeholders. The result of this research is the business positioned in the first quadrant. This gives the explanation that the traditional strategies used already inappropriate with the current condition. They need to use mixed SO (Strength β Opportunity) strategies or called as the aggressive strategy to win the market competition. The developed SO strategies are: creating distribution network with the customers and utilizing renewable technology.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.