Abstract
This study expands the definition of the poor group and attempts to delve into and make known the phenomenon of poverty in Taiwan and aims to explore the goals and possibilities of the BOP consumer market. Through a questionnaire survey and expert interviews, this research adopts the concept of sustainability to discuss the lifestyle and consumption characteristics of the BOP group and establishes a design strategic norm of the sustainable products. The findings show that the BOP group in Taiwan is new poverty or working poor and high quality and common prices are the main requirements; these should be introduced into the development model of sustainable design.
Highlights
The booming of capitalism and industry has enabled many countries to develop and prosper since the beginning of the 20th century
The findings show that the bottom of the pyramid (BOP) group in Taiwan is new poverty or working poor and high quality and common prices are the main requirements; these should be introduced into the development model of sustainable design
As the government has failed to provide a definition of this new poor group [41], and from the literature analysis, this study proposes the use of a salary benchmark announced in 2010 by DGBAS, the Executive Yuan, in order to classify young workers as aged under 40, and whose annual income is less than NTD 540,000, as possible members of the new poor group, who meet the criteria of being among the vast and broadlydefined poor people at the bottom of the pyramid in Taiwan
Summary
The booming of capitalism and industry has enabled many countries to develop and prosper since the beginning of the 20th century. BOP belongs to the classification of the underlying model of the economic pyramid. At the top of the pyramid is the wealthy, who have a lot of opportunities to derive high income; more than 4 billion have a daily income of less than $ 2; a huge population group found mostly in developing countries [3,4,5]. When reviewing the rapid emergence of many developing countries, one finds that such topics are often discussed in developed countries rather than in the fast growing developing countries with large populations at the bottom of the pyramid (BOP) [7]. The “bottom of the pyramid” population, is not limited to developing countries; it is widespread in industrialized countries [4, 7]
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