Abstract
The development of processed coffee in Indonesia has excellent prospects because the growth of coffee drinkers increased in the last decade. Since the COVID-19 pandemic began in March 2020, coffee prices have been uncertain because of the supply chain disruptions. Marketing needs to have creative and innovative ideas, develop a mobile application, and ensure that the application makes sense to the brand of a coffee shop. The objective is to obtain the proper to create an augmented reality coffee application to support marketing. With the application, customers can see the varieties of virtual coffee types augmented in the real world using their smartphones. The research uses six phases of augmented reality development: assignment, analysis, creation, testing, implementation, and operation. The preliminary survey is processed at the first phase using NVivo qualitative software. When it is used as an augmented reality application, NVivo can help meet the advantage marketing system beneficial to the coffee industry using augmented reality application. The research is still ongoing, and the prototype is running for testing. The research findings at the testing phase indicate that the augmented reality application can go to the next stage, implementation.
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