Abstract
ABSTRACT Religious organizations in America are facing a crisis. It is imperative that they not only retain current members but also attract new members in order to survive and grow. The purpose of this article is three-fold. First, the current status of church marketing is examined. Second, promotional strategies that are not feasible for church marketing are discussed. Finally, acceptable promotional strategies for church marketing are described as a means for churches to communicate their information and offerings to their desired constituencies.
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