Developing and validating a physical product e-tailing systems success model

Abstract

The study attempts to develop and validate a physical product e-tailing systems success model based on the existing information systems/e-commerce systems success models and consumer behavior literature. The proposed e-tailing success model describes the interrelationships among nine dimensions: Information Quality, System Quality, Service Quality, Product Quality, Perceived Price, Perceived Value, User Satisfaction, Intention to Reuse, and Electronic Word-of-Mouth. Data collected from 258 valid respondents are tested against the research model using the partial least squares approach. The results indicate that Information Quality, System Quality, Service Quality, Product Quality, and Perceived Price (i.e. e-tailers’ quality and price attributes) have a significant influence on both Perceived Value and User Satisfaction, and that Perceived Value significantly affects both Intention to Reuse and eWOM (i.e. customers’ loyalty) directly or indirectly through the mediation of User Satisfaction. The results of this study provide several important theoretical and practical implications for e-tailing systems success.