Abstract
This report updates the paper on the development and implementation of a small company's eco-tourism mission statement published in Journal of Sustainable Tourism 7 (1), in 1999. Due to the company's solid, but flexible, planning it has survived its first years of operation and the owners continue to learn from their experiences and circumstances. Even though changes have been made to the original policy in order to adapt to commercial opportunities and to improve its environmental performance, the company continues to develop in a manner consistent with its core values.
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