Developing and Designing the Customer Relationship Management System of Small and Medium Enterprise Based on ActiveX Data Object Technology

Abstract

Implementation of Customer Relationship Management (CRM) is the core competitiveness of Small and Medium Enterprises (SME) to build an effective means. The aims and principles of design CRM system are discussed and analyzed in the paper, the CRM system module of its framework is given, while ActiveX Data Object (ADO) database technology to achieve CRM system is also discussed. The CRM system build a great help in the relationship between employees and companies.