Developing an interpersonal communication material for primary health-care workers for the prevention and control of noncommunicable diseases: experience from a case in Manila, Philippines

Abstract

PurposeThe purpose of this study is to describe the systematic process in developing an interpersonal communication material for the prevention and control of noncommunicable diseases (NCDs) in the City of Manila, Philippines.Design/methodology/approachThe systematic process in the development of an interpersonal communication material is presented. The seven steps in the process included mapping of available health communication materials, needs identification, development of the material, pretesting, finalization, printing/production and orientation on the use of the material.FindingsThe process followed an iterative, multistakeholder approach in order to ensure that all important insights are obtained and that the final material is contextualized, easily communicated and culturally appropriate. It is important to consider context and culture on top of the methodology in order to ensure development of appropriate interpersonal communication material. It is also important that the experience of the primary health-care workers on the use of the interpersonal communication material is properly documented for future reference, through both quantitative and qualitative evaluations.Originality/valueThe seven-step systematic process utilized can be used as a model in developing health communication materials in the field of health promotion and education.