DEVELOPING AN INFORMATION MODEL OF AN INTELLECTUAL SYSTEM FOR SUPPORTING THE DECISION MAKING ORIENTED TO DIGITAL CONVERSION OF BIG DATA

Abstract

The features of developing an information model of an intelligent decision making support system (IDMSS) for executives are presented. The model proposed by the authors aims to lay the foundations for new approaches to decision-making in management pro-cesses and have a profound impact on the fields of big data analysis and management, which generate new knowledge and effective solutions. The authors emphasize the following key aspects: 1. Technological Innovations. The development of IDSS includes the use of modern technologies such as artificial intelligence, machine learning, and big data analysis for more precise and rapid decision-making. 2. Digital Transformation. The model implies the integration of IDMSS into the pro-cesses of digital transformation for organizations, which enhances their competitiveness and efficiency. 3. Intelligent Data Management. The article raises issues related to intelligent data management, including analysis, storage, and data processing. 4. Integration with ChatGPT. Within the developed model, integration with ChatGPT is also envisaged, allowing for the use of advanced natural language processing capabilities and interaction with the system. The proposed model takes into account the specificities of decision-making pro-cesses, providing an understanding of the technical foundations, methodologies, and the potential application of IDSS for organizations oriented toward the digital transformation of big data. This contributes to the increased efficiency and competitiveness of enterprises in the modern information society.