Developing a Market Orientation

Abstract

Introduction - Rohit Deshpande Market Orientation - Ajay K Kohli and Bernard J Jaworski The Construct, Research Propositions and Managerial Implications The Effect of Market Orientation on Business Profitability - John C Narver and Stanley F Slater Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms - Rohit Deshpande, John U Farley and Frederick E Webster Jr A Quadrad Analysis Market Orientation - Bernard J Jaworski and Ajay K Kohli Antecedents and Consequences Market Orientation, Performance and the Moderating Influence of Competitive Environment - Stanley F Slater and John C Narver Does Market Orientation Matter for Small Firms? - Alfred M Pelham and David T Wilson Market Orientation and Business Performance - John C Narver, Robert L Jacobson and Stanley F Slater An Analysis of Panel Data Understanding Market Orientation - Rohit Deshpande and John U Farley A Prospectively Designed Meta-Analysis of Three Market Orientation Scales Market Orientated Is Not Enough - Stanley F Slater and John C Narver Build a Learning Organization The Influence of Market Orientation on Channel Relationships - Judy A Siguaw, Penny M Simpson and Thomas L Baker A Dyadic Examination