Developing a checkoff program to benefit the U. S. horse industry

Abstract

Summary Financial resources are inadequate for the research, educational and promotional need of the horse industry. As a major component of American agriculture and as one of the nation's foremost recreational and entertainment industries, the horse industry generates widespread benefits to the U.S. economy. Public relations and promotional efforts are needed to foster the long-term viability and growth of the industry, to increase consumer demand for horses and horse industry products, and to increase spectator attendance at equine-related events. Research efforts are needed to reduce losses incurred by producers from equine health problems and suboptimal performance. Educational efforts are needed to disseminate research-based information on management techniques that enhance the value and productivity of horses. A proposed solution is to develop and enact a checkoff program to support promotion, research and educational needs of the horse industry. A program uniquely tailored to the industry utilizing a three-tiered approach addressing horse owners, horse industry sports participants, and equine event spectators has the potential to generate $10 to $15 million annually.