Developing a Behaviour Change Intervention Using the Behaviour Change Wheel to Increase Community Participation in the Local Level Disaster Management Process in Bangladesh

Abstract

Although several community-based approaches have been developed for disaster management in Bangladesh, the disaster management process has not yet been entirely successful. A change in the disaster response behaviour of the community people is essential to make the disaster plan successful. This chapter covers the development of a behaviour change intervention to increase the active participation of communities in the local level disaster management process in Bangladesh. The Behavioural Change Wheel (BCW), incorporating the Capability, Opportunity, and Motivation for Behaviour (COM-B) and Theoretical Domains Framework (TDF), provided a framework for designing a behaviour change complex intervention. A literature review was undertaken to identify barriers to the target behaviour of this intervention such as raising community awareness and understanding to increase active participation of people in the local level disaster management process. The review findings revealed ten barriers, and these were then mapped onto the COM-B model and TDF domains to guide the choice of intervention components. These components were then combined into a cohesive intervention. Education, persuasion and modelling were selected as the main intervention functions. The intervention was developed to be delivered face-to-face to the community by the researcher or the Union Disaster Management Committee. Even though the BCW is a time-consuming process, it provides a comprehensive and useful framework for intervention design and greater control over intervention replication and evaluation.