Abstract
Preventive behavior, such as hand hygiene, facemask wearing, and social distancing, plays a vital role in containing the spread of viruses during pandemics. However, people in many parts of the world usually encounter difficulties adhering to this behavior due to various causes. Thus, this article aims to develop a research framework and propose design strategies to prompt individuals’ behavior change during pandemics. Initially, we integrated a literature review and a structured interview (n = 22) to ascertain the core factors impacting behavior change during pandemics. These factors were categorized into four aspects: perceptional factors (attitudes, subjective norms and perceived behavior control, risk perceptions); social factors (knowledge and information dissemination, governmental regulations); physical factors (tools and facilities and surveillance); and sociocultural factor (cultural contexts). Then, a theoretical framework with antecedents was developed to reveal behavior intention and formation process. After that, an empirical study was carried out to test the research framework through a questionnaire survey (n = 549). The research findings indicated that all derived factors could directly or indirectly affect individuals’ preventive behavior during pandemics. This article strives to provide valuable insights for different stakeholders when coping with pandemic situations.
Highlights
With globalization and human activities escalating, emerging pandemics that threaten public health, social security, and economies are increasing in frequency [1,2]
Respondents were under junior high school level, respondents were in high school, 124 respondents had a diploma degree, 173 respondents had a bachelor’s degree, and 39 respondents had a master’s degree or above
34 respondents felt they were in very poor health condition, 48 respondents felt they were in poor health condition, 108 respondents felt they were moderately healthy, 207 respondents felt they were in good health condition, and 152 respondents felt they were in very good health condition
Summary
With globalization and human activities escalating, emerging pandemics that threaten public health, social security, and economies are increasing in frequency [1,2]. The unfolding COVID-19 pandemic has triggered an unprecedented health crisis that influences all spheres of human life [3]. Pandemics and corresponding control measures may expose the risk of uneven socioeconomic and political systems [4]. Amidst the COVID-19 pandemic, India has witnessed a massive crisis in female migrant workers, while Romania has seen transnational labor troubles and a rise of nationalism [5,6,7]. The devastating impacts of pandemics have been observed in global food systems and agriculture [8,9]. Humans have defeated many past pandemics, future pandemics are unpredictable and inevitable [10]
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