Abstract

The purpose of enterprise economic activity is always a certain result, which depends on numerous and various factors. It follows that influence of factors on the value of the result will be studied in more detail; the forecast of the possibility of achieving it will be more accurate and reliable. Without deep and comprehensive study of factors, there are no reasonable conclusions about results of financial and economic activities of the enterprise. DuPont model allows determining which factors change profitability or making factor analysis of profitability. The article presents the authors methods of factor analysis, which allows drawing up a relatively simple conclusion about changes in the financial position of the enterprise, as well as assessing the influence degree of factors on changes in the studied indicator. This article emphasizes knowledge in the field of economic analysis theory, acquisition of skills of application of methods of modeling factor systems, estimation of influence of quantitative and qualitative factors on indicators characterizing final results of activity of economic entities and their efficiency. The purpose of this article is to generalize and systematize theoretical and methodological foundations of factorial analysis in the form available to specialists in economics and management, which should contribute to formation of their base for development of economic thinking, understanding of the essence of economic processes and phenomena occurring within economic entities, and most importantly – development of skills for their quantitative assessment, economic interpretation and search for reserves.

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