Abstract

Since the modernization era, the accessibility to rural ICT centers has been the main challenge. It has been the major driving force for increasing social processes; this is known as socio-technology. ICT is no longer limited to the urban population, but it has become increasingly to the rural areas. Determination of technology emphasizes the dialectical relationship between the structure of meaning and expression that exists in society. Based on the high value considered by The Government and the community in overcoming social problems, the smart city concept was developed in rural areas called smart villages. This study aims to analyze the determination of rural development technology in Osing, Banyuwangi, which has digital public services technology called ‘Smart Village’ (SV). SV is a manifestation of the advancement of technology systems that lead to village administration and management changes. However, determination appears in the community, influenced by branding, e-wom, and the image of village destinations. Specifically, the effect of technological determination on social and economic change will be explored in this study. Data collection through observation and literature review. The results show that the determination of technology will have a major impact on the local community and culture in Osing Banyuwangi. It can carry out regional empowerment programs through SV, encouraging economic, social, political, and cultural development.

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