Abstract

The aims of the research to analyse the determinant of visits frequency and economic valuation of natural attractions of the Tretes waterfall. Two analysis methods are used by combining the negative-binomial and travel cost method (TCM) with an individual approach. The result showed that independent variables such as total travel expense, age, income, motivation, sex, and duration of enjoying tour partially do not significantly affect visits frequency. The only one independent variable which significantly toward visits frequency is distance. It means closer more often to visit. The amount of willingness to pay is IDR 50,000 with individual consumer-surplus is IDR 27,397.26, and economic value IDR 328,767,120 per year.

Highlights

  • The future of the tourism sector road to based on the sustainability of social behaviour and wealth distribution (Yeoman, 2018)

  • Counting the variable of Vacation Cost Estimate (VCE) It obtained by the addition of fuel, park, ticket, taxi bike, consumption, souvenirs, and documentation

  • The vacation cost of the tourists Tretes waterfalls of Wonosalam-Jombang insignificantly to demand/visit frequency because Waldtest 0.003 less than chi-square 3.841

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Summary

Introduction

The future of the tourism sector road to based on the sustainability of social behaviour and wealth distribution (Yeoman, 2018). The public policies about revolution industry 4.0 in which several countries launched across the continent while the US as the very first time started it since 2011 without explicit duration and end year (Liao, et al, 2018). To face it early, communication extremely important needed to achieve and to maintain tourism industry because many developing countries rely on the tourism sector as source income to estimate to be 5% (Hociung & Frâncu, 2012). The highest distribution of visits frequency by local tourists based on destination is East Java in which 17.22% (CBS, 2016). Increasing the visits frequency might be used to tourism website as an impact of industry revolution 4.0 where the technology is the main support (Abidi & Ramadhani, 2012)

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