Determining the strategic position of car-sharing services in Poland based on the stakeholder analysis method

Abstract

This article presents the use of the stakeholder analysis method to characterize the strategic position of car-sharing services in Poland. The theoretical part presents a detailed theory of stakeholders, as well as detailed methods and the course of the interest group analysis procedure. It covers the fundamentals of stakeholder theory which refers to the concept of strategic planning, system theory, organization theory, social responsibility and strategic management. The characteristics of stakeholder analysis are presented together with mostly used methodology. The focus is put on most common analysis tools including the matrix of M. Johanson and K. Scholes based on the earlier Mendelow matrix and the map of stakeholders. The legitimacy and benefits of using the discussed method to determine the strategic position of modern and developing services have been presented. The research part presents an example of the use of the stakeholder analysis method in the Polish sector of car sharing services. The car-sharing services company stakeholder analysis of 23 entities provided knowledge on building relationships with employees and their involvement in the company's processes. The analysis made it possible to improve the strategic position of the company and determination of its position in negotiations with other organizations.