Determining the Key Dimensions for Evaluating Service Quality and Satisfaction in Academic Libraries

Abstract

ABSTRACTOffering quality services and evaluating the rate of success in providing users with target services is the pervasive importance of academic libraries. The central purpose of this study is to determine key dimensions of service quality and satisfaction through developing a new item-scale for evaluating service quality and satisfaction in academic libraries. For primary data collection the study used a 28-item instrument based on five dimensional modified version of SERVQUAL. Respondents were asked to indicate their degree of opinions in the three-columns format: desired service expectation, minimum service expectation, and perception of service performance on a 7-point Likert-type scale. The researcher initially conducted a pilot survey to clarify the overall structure of the questionnaire items to be accepted and used. The reliability of the analysis of data with distinct service attributes were taken from ten public and private university libraries in Bangladesh. Subjecting data obtained to exploratory factor analysis shows that academic library service quality and satisfaction is related to four basic dimensions: caring, competence, resources, and library as a place. Twenty-six service items were identified after extraction through exploratory factor analysis, where nine items were shown before “caring,” five items for “competence,” seven items for “resources,” and five items for “library as a place.” The result in fact provides a generic and robust instrument and recognizes a new item-scale, namely “real service expectation” for the librarians and information science practitioners in the assessment of service quality and satisfaction in academic libraries and in the related fields.