Abstract

The transition from conventional vehicles (CVs) to electric vehicles (EVs) could be promising in tackling environmental challenges in China. Using a sample of 1216 respondents in Beijing, China, our study intends to understand the underlying factors that drive the decision to purchase an EV among potential Chinese vehicle purchasers. We built two choice models to estimate vehicle purchase behavior and fuel choice. We found that males and having higher household income are associated with greater intention to purchase EVs (both plug-in and battery electric vehicles). However, a previous inclination to choose CV negatively impacted willingness to buy EVs. Between specific EV types, we found that Plug-in Hybrid EV (PHEV) purchase was negatively associated with plans to obtain a driver’s license within three years and longer durations of having owned a motorized vehicle first. Yet, the number of electric bicycles in the household was positively associated with PHEV-purchase likelihood. For Battery EVs (BEV), we found that respondents who had previous experience with an EV (either as a driver or passenger) were more likely to purchase a BEV while existing ownership of a driver’s license and a higher purchase budget reduced such possibility. Based on our findings, we recommend authorities continue to, or increasingly, provide direct monetary incentives to purchase EVs, and to provide EV driving and riding experience to customers, especially who are in the middle- and low-income vehicle purchasing groups, to improve the Chinese EV market relative to CVs.

Highlights

  • We found that being a male and having a higher household income contributed to a higher chance of intending to purchase Plug-in Hybrid Electric vehicle (EV) (PHEV) and Battery EVs (BEV), consistent with both of our car purchase-plan models

  • The experience of having previously ridden or driven an EV through demonstration We found that future EV customers are only willing to allocate a relatively low programs had a statistically positive influence on BEV-purchase intention

  • We are among the few papers to conduct in-person surveys to understand EV-purchase willingness among Chinese citizens, whereas most similar studies have relied on online surveys

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Summary

Introduction

In 2012, China became the world’s largest emitter of greenhouse gases (GHG) [9]. In June 2015, China set a target to lower the carbon intensity of its GDP by 60-to-65% by 2030, from its 2005 values [10]. Key polhensive policies and incentives to promote development of the NEV sector [9,21,22]. Key icies related to NEVs are in accordance with the Chinese government’s “Five-Year Plan”. Policies related to NEVs are in accordance with the Chinese government’s “Five-Year Plan”. Under these policies, EV pilot studies were conducted in different cities and. A list of key characteristics and milestones guidelines ordered by the Central government.

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