Abstract
ABSTRACTThis study used a time-series data analysis to investigate the characteristics of casino visitors that affect casinos’ revenue generation. Exchange rates—a traditional measure relevant to tourism—and customer types and nationalities were empirically analyzed with a vector autoregressive model using data acquired from all branches of Korea’s G casino. The results suggest that the casinos’ revenues were affected by the customers’ type and nationality: VIP customers were very important factors in the casinos’ revenue generation; moreover, the revenue impact of Russian visitors was quite strong despite their small numbers.
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