Determining market demands for cabin air filters

Abstract

To understand the market demands for cabin air filters requires more than a product-related approach alone. A successful company must also understand the market and its needs, together with its own position in the marketplace. Freudenberg Vliesstoffe's Dr Heinz Reinhardt examines the OEM, OES and IAM cabin air filter segments, and introduces olfactometric testing, which could give car buyers useful information about the effectiveness of cabin air filters.